Fayetteville Public Library / Beyond Words capital campaign brand

Boasting double the national average library use per capita, Fayetteville Public Library’s success required expansion to meet growing demand from its patrons. With an aim to raise $23 million in addition to nearly $27 million achieved by a millage vote, library leadership approached us to develop a compelling campaign name, brand, case statement piece, website, video and other supporting, collateral material.

+ Naming
+ Brand identity
+ Video
+ Campaign microsite
+ Case statement