University of Arkansas Honors College / Visual Language System and Messaging

Working to establish distinction between the numerous colleges and departments under the umbrella of the University of Arkansas’ parent brand identity and standards is challenging. We worked closely with Honors College to do just that, developing proprietary key messages for marketing, a unique tagline, and system of graphic elements and color use that at once expresses both the parent identity and the distinct Honors College look and feel.  

+ Consultation / discovery session
+ Strategic recommendations
+ Key Message Development
+ Visual language system development